FAQs - Delivery
One of the major benefits of email marketing is that email is free, but obviously this is the same reason that spam has become so popular and so frustrating. With spam comes spam filters and with spam filters comes the blocking of legitimate email.
In our efforts to help you leverage the power of email marketing to work for your business we have listed some of the best practices that you MUST follow to achieve higher response from your email marketing campaigns.
The right selection of words
Many spam filters work by analyzing the email based on its content and the words used. Avoid words such as free, discount, offer, game, win, casino, save and so forth -- are very heavy spam trigger keywords. Below the campaign editor you get an option to check your campaign for spam keywords.
Pay attention to your formatting
When formatting your email, keep it simple and professional. Make use of small fonts and keep the layout aligned. Do not use image sizes exceed 100 KB (Maximum width 700 pixel x height 800 pixel). Excessive use of images without text content will surely add an email being flagged as spam. Many spam filters consider important email based on its text content.
Try and use a short and simple style sheet rather than using font tags excessively. Most spam filters don't appreciate a multitude of font tags and inline formatting.
It is highly recommended to use your valid corporate/business email address for FROM address. No personal email address such as Gmail, Yahoo, Hotmail etc.
We highly recommend you to send smaller and regular campaigns instead of one large campaign. The volume of email sent at a time should not exceed 100,000 daily. Breakup your contact list to 100,000 each and send campaigns one at a time and give time interval between campaigns. Keep your bounce rate less than 20%.
Give unsubscribe option
Include the unsubscribe link both at top and bottom of emails. Don't give your recipient a chance to click 'Report Spam'
Always include a signature at the bottom of your emails. Include your personal, company and contact details.
By default InstantBulkMailer send 10000 to 12000 emails per hour. However, it varies depend upon your campaign size.
InstantBulkMailer tracks message opens by inserting an invisible tracking image in to the bottom of every message that it sends. If you find that you have a very low open rate, or if you try opening a message and find that it was not tracked, these are the most common problems:
Yes, you can and you should :)
Just like a direct sales letter, the subject line of your email is usually the most important part of getting your readers to actually read your email. If you have a compelling subject line the chance of your email improves dramatically.
According to a recent MarketingSherpa.com survey, 40% of email marketers said testing changes to just their subject line had a high impact on their return on investment (ROI). 45% said subject line changes accounted for a medium ROI and only 15% said that testing changes to their subject line results in a low ROI.
For every email you send you've got room for about 50 characters in your subject line so use them wisely to improve your open rates. Below are some tips to help improve your subject lines:
Exclaim nothing – Avoid using excessive punctuation at the end of your subject lines. Google bans punctuation from AdWords ad's for a reason – too much hype can annoy and confuse people.
There could be a number of reasons for this.
1. The contacts are subscribed as Text but you are sending a HTML email campaign. Check that the email type you are sending matches the contacts preference.
2. A spam filter is picking up the email and blocking it from getting to their inbox. Your email campaign may have had link tracking or open tracking on, which some picky spam filters will use to detect a possible spam email and block it. If unsure, test your next campaign by turning off link and / or open tracking.
3. The email being sent is being bounced back for a particular reason. Check your bounce account for any bounce emails and see if any match the particular email address that is not getting delivered to.
InstantBulkMailer categorizes your campaign's bounces into 2 types:
1) Soft Bounce: Soft bounces basically mean the email was sent to the server, processed, but for some reason was returned to us. Common reasons include: "user over quota," and "server temporarily unavailable."
2) Hard Bounce: A hard bounce basically means we sent your email, and the recipient's server outright rejected it. Common reasons include: "Invalid Address", "Account does not exist," and "domain does not exist."
InstantBulkMailer process bounce contacts automatically
We'll process bounce backs from your list automatically and update the status of the contacts as Bounced. You won't have to do a thing. Please note by default your future campaign will not send to Hard Bounce addresses. If a soft bounce is noted for a single campaign we have attempted to send the email at regular intervals for up to 3 days. (We do what we can to help it try to get through, but we don't want you to look like an automated spambot either, so this helps keep a healthy balance.) If we get a soft bounce reported we will record that as 1 bounce. After 3 of these soft bounce reports we will update as Hard bounce.
When you send a preview email to yourself you will simply see the custom field place holders. This is because at this stage there is no contact list associated with the email at this point in time. The place holders simply show you where data will be located.
If you would like to see the data instead of the place holders you will need to add yourself to the contact list and send an email to yourself as a test.
InstantBulkMailer puts together the emails in the same way but links aren't tracked, open image isn't added, unsubscribe link isn't converted and the custom fields are not converted.
Yes. InstantBulkMailer is hosted on a server. This means that it is not running off your computer. Your scheduled emails and autoresponders will continue to go even though you are not logged in.
There are a few reasons you might not receive test campaigns. Below are some common issues with test emails and tips on how to troubleshoot them.
More Time is Needed
Email client such as Gmail, Yahoo and Hotmail can delay delivery of bulk mail to your inbox by as much as 24 hours. If you have not received your test or preview email, be sure you have allowed enough time for your webmail program to deliver it.
Your Email was Marked as Spam
There are several reason why your emails might deliver to spam folder
Corporate Spam Filters and Firewalls
Corporate spam firewalls can be especially strict when it comes to test messages. When you send a test email to multiple recipients at a company, it can look like a spam attack. Corporate emails clients also tend to flag mail that has the same "To" and "From" email address. We recommend you send test emails to personal or free email accounts, such as Yahoo/ Gmail.
Test Content and Spam Filters
It might seem logical to include words like “test” or “testing” in your test email subject lines but these can actually trigger spam filters.
Sender Email Address
Try changing 'FROM Email Address' Delivery may hamper if your sender domain address is listed in RBL.
General Test Email Tips
We recommend that you always send test campaigns to as many common email servers as possible, such as Yahoo or Gmail, in addition to your personal or corporate account to determine if it's a problem with just one email server.
If you are sending emails from a new or “cold” IP address, abrupt spikes in email sending volumes can harm your IP’s reputation. To prevent this, you need to warm your IP address up gradually over time to establish your IP address as a legitimate email sender among Internet Service Providers (ISPs). Properly warming up your IP address is a crucial step in building your email sending reputation and improving delivery performance.
Our mission at InstantBulkMailer is to help marketers drive extra-ordinary results using email marketing & cold outreach campaigns without any technical know-how.