FAQs - Statistics


1. Why is my open rate so low? Open tracking is not working!

InstantBulkMailer tracks message opens by inserting an invisible tracking image in to the bottom of every message that it sends. If you find that you have a very low open rate, or if you try opening a message and find that it was not tracked, these are the most common problems:

You are sending a text-only format email, instead of an HTML format email, or an HTML/Text (MIME) format email. Text-only messages cannot be tracked, as the tracking relies on an HTML image tag.

You had "open tracking" disabled in your campaign settings. Try creating a new campaign on a test list, and making sure the tracking is turned on to test this.

Major ISP Yahoo, Gmail, Hotmail block images by default. Your subscribers are not clicking "display images" or "download images" in their email clients. Since the tracking relies on an HTML image tag, all images must be "displayed" or "turned on" for a read to be tracked.

2. I don't see any open or link click statistics in my email campaign statistics. What's going on?

When you send an email campaign, make sure to select the options:

  • Track Opens and

  • Track Clicks.

  • If you don't have these two options selected when you send your email campaign, then your email campaign opens and link clicks will not be tracked.

    3. Is it possible to track opens/clicks?

    When you send emails to users that receive HTML emails you can select the option to track opens. This will make InstantBulkMailer receive data on what users opened what emails and at what time.

    The track link clicks can be tracked for both HTML and Text emails. This will store data on what users clicked what links in what emails at what time.

    These statistics are precise down to the minute.

    4. Google Analytics integration

    What "Google Analytics" integration does is to track your links, and add "Google Analytics" specific code to the links so you don't need to add those tracking code manually.

    "Google Analytics" itself must already be integrated on your website in order for the link to be tracked by Google (http://www.google.com/analytics/). So for example you got a newsletter that have a link to your website listed here:
    - http://somesite.com/aboutus.html
    - http://somesite.com/contactus.html
    - http://somesite.com/ourlocation.html
    What InstantBulkMailer does when "Google Analytics" tracking is enabled is to add these variables Google required to the link, so the link will become:
    - http://somesite.com/aboutus.html?utm_source=MailingList&utm_medium=email&utm_campaign=Generictest To enable "Google Tracking", you must have "Link Tracking" enabled. You can then see the "Google Tracking" option in the sending page (the page where you confirm your newsletter sending) under "Link Tracking" option.
    (See Screen Shot for more details).

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    While in "Google Analytics" page itself, you can view your campaign stats by going to the "Traffic Sources" (refer to screen shot below)

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